Graham Stratford is a confident and decisive commercial salesperson, practised at identifying and consolidating opportunities, in consultation with clients and customers and managing challenges proactively. A results-driven professional, with proven skills in converting opportunities into profits, Graham has a background of over 20 years in business development and as a general manager for a national retail group.
Graham has worked with professional people across the spectrum of business types, from boardroom meetings with the NZ Sports Foundation and key sponsors for the Sydney 2000 Olympic Games to small/medium business owners, professionals and franchisees. For over a decade, first as business development manager and then as general manager, Graham sold business franchises for the 4 Seasons' group and implemented the associated business plans to achieve success for the franchisees and the retail group.
Working as a business consultant over many years, Graham prepared business & marketing plans for existing and start-up ventures. For some years, he was also an owner operator in an importation & distribution business to retail outlets across New Zealand.
Motivated by new opportunities and challenges, Graham brings a professional edge to marketing and negotiation on behalf of clients, and a calm and considered evaluation to matching customers’ needs with available budgets.
A father of 2 young children and a junior football coach at Nelson Suburbs, Graham's feet are well grounded in the Nelson community.
“Able to decipher business facts from figures and communicate these in a meaningful manner. When Graham was managing a franchise, I always knew it was in safe hands”
- Boyd Wilton, CEO Retail Links/4 Seasons Home & Leisure Group
“A very talented businessman who has positive instincts coupled with a strong understanding of what is required to make things work”
- Sue Chapman, CEO Hot Tin Roof –Consultus Group
“Always on the front foot, a first rate competitor and colleague and an individual who understands the importance of detail & planning”
- Chris Ineson, CEO New Zealand Sports Foundation