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Powerful Brand. Powerful Profits. Fully Managed Restaurant Icon.

Listing: #EL02872

Nick Giles

Broker | Auckland - Ellerslie

Nick Giles

+64 9 555 6039

+64 21 676 832

About this Business for sale in Auckland Surrounds

Powerful Brand. Powerful Profits. Fully Managed Restaurant Icon.

Since launching in January 2018, The Butcher’s Son has powered itself in to the country’s consciousness and is now recognised locally and internationally as New Zealand’s premier plant-based dining experience.

Located on the uber-cool Jervois Road in Auckland’s Herne Bay, The Butcher’s Son is beautifully presented and boasts an enviable social following and an abundance of goodwill. This fully managed, fully licensed restaurant demonstrates consistent and growing profits. With a secure lease, world-class systems, experienced staff and a full-time manager it represents one of the more attractive opportunities within the hospitality sector.

The Butcher’s Son is open 6 days a week for lunch and dinner and a talented and loyal team runs on solid hospitality systems executed by a full time Restaurant Manager.


Plant-based eating is a global mega-trend that just continues to grow exponentially year-on-year and The Butcher’s Son is certainly following that growth trajectory. 


This business enjoys an enormous following and boasts deeply impressive social media numbers. The restaurant has featured in many online and print articles and it enjoys fabulous reviews. It even can boast of a number of famous International stars as customers who drop in when in town on movie shoots and promotional tours of duty!


The Butcher’s Son represents an exceptionally rare and attractive opportunity to benefit from the extremely well developed brand, systems, profile and culture The restaurant even hosts the annual NZ Vegan Supreme Pie Awards and recently the NZ Vegan Sausage Awards! It is such a cool name and the imagery is very ‘on point’. That global expansion is just waiting!


This is the future, people! Regardless of your personal stance on the meat vs plant-based debate, simply the World is demanding options and the growth in plant-based demand is phenomenal. The hard work has been done here and, with the entire brand and all associate Intellectual Property here for sale, your global domination aspirations start here!

Even at a restaurant level, there is much that can be achieved.  Open just 6 days, why not expand the hours to fill the whole week?  You also have a wonderful semi-private dining area for more meetings and more functions.  With a full liquor licence, this is an awesome venue for all kinds of corporate and private events.  There has also been demand for out-catering, something that the current owner has yet to explore.


How about around $300,000 for a working owner?  Not bad, eh?


  • NZ’s leader with a powerful brand
  • Around $300,000 as a surplus
  • Loyal and growing customer-base
  • Fully managed with a talented team in place
  • Full liquor licence
  • Strong and secure lease in place
  • Very genuine growth opportunities
    • So very much ‘on trend’  


Simply, anyone with a keen business sense!  You don’t need to follow a plant based diet yourself to realise the world is demanding options and the growth in plant-based demand is phenomenal. You may be an entrepreneur who sees the opportunities here!  Think big people. How many of these beauties could you open around New Zealand or even further afield?  You may be someone merely looking to own a very fun, solid hospitality business and this one just happens to tick more boxes than the others.

Regardless, you can be sure that you are investing in one of the most interesting and attractive hospitality opportunities around so get in touch with me today.

Asking $1.1m plus stock

Reference number: EL02872

To find out more, go to and press the “Enquire Now” button to complete an online confidentiality agreement.
Nick Giles, 021 676 832,

***Some details of the business for sale are confidential and can only be disclosed upon contacting the broker and a completion of a Confidentiality Agreement. Due to the confidentiality of this business a stock photo image may be used to represent the business.

#butchersson #hospitality #restaurant #auckland

Auckland - Ellerslie
+64 9 555 6039
+64 21 676 832

Nick Giles

Enquire Now

*Profit: Sellers Discretionary Earnings, also known as EBPITD (Earnings Before Proprietors Compensation, Interest, Tax and Depreciation). This is the estimated total discretionary earnings (profit) for a business, usually based on historical trading.