Link Business

Paul Lu

Business Broker

Phone: +64 7 579 4994
Mobile: +64 21 047 4988
Office: Waikato

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Paul Lu believes nothing is more important than being a noble person.  He came to New Zealand with a desire for knowledge, graduating at the University of Auckland with a Post-Graduate Diploma and Bachelor of Science. During his study, Paul completed papers in Accounting, Marketing, Biotech Commercialisation and IP; achieving Post-graduate level with merit. 

Paul soon had an understanding as to why Forbes rank New Zealand as one of the best countries for business. After graduation, he immediately started a café business in Hamilton and 3 years later successfully converted the café to a local favourite franchised coffee shop.

With his experience, Paul is a strong believer that being noble and running his own business are the answers to his success. This lead Paul to join LINK, which he believes share the same common belief, to be a solid bridge between vendors and purchasers, a portal among businesses and ventures, a noble local broker in Waikato and the Bay of Plenty.

Paul’s specialties include Hospitality, Tourism, High-Tech and Retail. He is familiar with cafes and restaurants both franchised and non-franchised.  As a bilingual speaker, Paul is keen to provide first-class business consulting and brokering service to Kiwis, NZ Chinese and overseas buyers; bringing them together to reach their mutual destinations for the best interests of his clients and customers.

Whoever you are and whatever the business you would like to sell or buy, Paul is always waiting to assist you, sincerely, skilfully and morally.

“The BEST or NOTHING” is a slogan not just for the cars.
Paul Lu, your next door noble business salesperson.


I am just writing this letter to say thank you. I am very pleased with the service you have provided for selling my business. As a customer, I was delighted with the presentation and especially appreciated your professional suggestion and ideas.  We will certainly seek for you help if we would look for a new business and strongly recommend you to our friends.
Best Regards, Ryan

To whom it may concern....
I used the services of Paul Lu from Link Business to sell my business. Because the shop showed a loss at the end of the financial year it was a difficult job to find the right buyer, but Paul never gave up and went the extra mile (with a smile always) to achieve the best result. Due to his diligence, I have already recommended his services to 2 other local businesses looking to sell.
Yours sincerely, Craig Tarver