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  • Sell with LINK

    Sell with LINK

    As an owner, you know that every major business decision demands careful thought and preparation. And what bigger decision is there then choosing to sell? For over 25 years our experienced brokers have helped owners sell their businesses better with proven processes and complete confidentiality.

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  • Buy with LINK

    Buy with LINK

    Buying a business is an exciting time and will prove to be one the most impactful decisions you will make in your lifetime. Register for business for sale alerts so you never miss an opportunity, and  let us guide you through the process.

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    The Knowledge hub is packed with articles and downloads that are a valuable resource when planning your next move. Read the latest advice and features from our business experts to get the answers you need.
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    About Us

    As the world’s most trusted business brokerage, LINK is dedicated to managing the sale of businesses with the highest standards of ethics, confidentiality, and integrity.

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    We’re here to help. Get in touch and let the business sales experts help you on your next adventure.

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  • Buy with LINK
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Sell your business

Selling a business? For over 25 years, LINK Business Brokers have brought a unique and tailored approach to business sales. Having facilitated over $6 billion in successful transactions, our passion is to connect business sellers with the right buyers while helping every business owner maximise the value of their business. Choose the brokerage with the size, reach, reputation and integrity to deliver you the best result.

Book a confidential chat

Complete confidentiality

When it comes to selling a business, we understand the importance of your privacy. 95% of the businesses we sell are confidential sales.

Maximising value

LINK has a proven track record of helping owners achieve the best possible sales price for their business.

Accurate value appraisals

Our skilled brokers can provide you with a detailed, accurate appraisal from our award-winning tool or you can try our online calculator.

Is now the right time to sell your business? Absolutely!

Now is the perfect time to sell your business! With record buyer inquiries driving up competition and sale prices, you can capitalize on this unique market. Don’t wait for the anticipated influx of Baby Boomers retiring and flooding the market, which could erode your business’s value. Take action today!

Contact Link Business Brokers for your free, no-obligation, confidential business appraisal and discover what your business is worth in today’s thriving market.

Book a confidential chat

30k+

owners have trusted LINK to sell their businesses

We sell businesses, better

We’ve been helping owners sell their businesses since 1996. Our experienced brokers will guide you through each of our proven 9 Key Steps – with tips and insights to help you manage the entire process of selling a business, safeguard your information, avoid uncertainty, and get the best price for your business.

  • 01Planning
    Planning

    Preparing to sell your business by maximising its efficiency, earning potential, structure and presentation really pays off.

    For example, minimising costs and increasing annual profit by as little as $5,000 could add $20,000 to the sale price. We can help you recast your profit and loss (P&L) to determine your true discretionary earnings.

    Watch video (01:51)01
  • 02Business value appraisal
    Business value appraisal

    Naturally you want the maximum price for your business. But setting an asking price too high could scare away potential buyers. While pricing too low means less financial reward for your hard work, there are many ways to value a business. Using a combination of these will usually provide the most realistic price band. The methodology must be accurate, appropriate for your type of business and stand up to expert scrutiny. Every business is unique, making it vital to deal with people who have proven experience in establishing true market value.

    Watch video (01:17)02
  • 03Documentation
    Documentation

    An Information Memorandum (IM) is a comprehensive document that gives a detailed overview of the business. It must be crafted to ensure it is accurate and represents your business honestly, while adhering to numerous legal requirements and regulations. This includes disclosing anything that may hurt the ongoing profitability of your business.

    Watch video (01:02)03
  • 04Identifying buyers
    Identifying buyers

    It takes more than setting the right price to find your ideal buyer. Having access to a large database of qualified buyers in your sector means greater competition and a better sale price.

    As independent professionals, LINK brokers can discreetly approach buyers we believe might be interested, without divulging information that identifies your business.

    Watch video (00:58)04
  • 05Marketing
    Marketing

    LINK is one of the largest business sales marketers and advertisers in Australasia.

    Through decades of experience and measurement, we know how to create effective marketing campaigns. Ads, brochures, web, social media and other communications are carefully planned and executed to attract buyers without identifying your business.

    Watch video (01:22)05
  • 06Qualifying buyers
    Qualifying buyers

    We know that not every enquiry about a business for sale is from a genuine potential buyer. But qualifying every buyer is often a surprisingly time-consuming and difficult process.

    Acting as an independent third party, LINK brokers can maintain confidentiality until all potential buyers have been vetted and qualified.

    Watch video (00:51)06
  • 07Sale and purchase agreement
    Sale and purchase agreement

    After a potential buyer has reviewed the IM and expressed interest, they’ll have more questions and will usually ask for further information or documents.

    A LINK broker coordinates this process, by liaising with the business owner or their financial/legal teams to negotiate a conditional Sale and Purchase Agreement without yet supplying sensitive details.

    Watch video (01:19)07
  • 08Due diligence
    Due diligence

    Signing the Sale and Purchase Agreement doesn’t necessarily mean the business is sold. Most buyers will want to verify your information during a due diligence period.

    They’ll also need to review information previously withheld due to commercial sensitivity. This process generally takes 5 to 15 working days, although for more complex businesses, it can be up to 90 days or more.

    Watch video (01:17)08
  • 09Settlement
    Settlement

    Once all the conditions in the agreement have been satisfied, the business is declared unconditional. Solicitors will finalise all legal documents, a final stocktake will be carried out and the sale will be settled.

    The seller usually assists in the business for an agreed period post sale, to ensure there’s a smooth transition.

    Watch video (01:02)09

Sell your business smarter in 9 steps

We’ve designed this in-depth guide to walk you through each of the nine key steps involved in selling a business – with tips and insights to help you manage the entire process, safeguard your information, avoid uncertainty and get the best price.
Download the full brochure (10.2MB PDF)

Calculate an estimated value of your business in just 2 minutes

Business value calculator

Request a FREE business value appraisal

Here at LINK, we use our award-winning appraisal tool VALU-LINK to provide a detailed and accurate business value appraisal based on global sales data and finely tuned algorithms. Contact us today for a free and confidential discussion.
Request a FREE business value appraisal

Frequently asked questions

All sellers and buyers ask great questions about selling a business. Here are the answers to some we’ve heard before.

How does the negotiation process work?

When a buyer indicates they want to make an offer, this needs to be in writing and in the correct format. Any verbal offers can become complicated, as they do not detail the terms and conditions of the offer. As part of our service, we prepare a Sale and Purchase Agreement using the Auckland District Law Society’s Agreement (or equivalent territorial document), which details the offer being made, and the terms and conditions. We will liaise between both parties in the process of negotiation to facilitate agreement between both parties. In many situations, we can recommend solutions to issues that may be of concern to either party. As a business owner, you need to ensure you are protected by having the right clauses in the agreement and it is advisable to seek professional advice.

How long is the business marketed for sale?

Most business owners want the sale of their business handled confidentially.  For commercial reasons they don’t want their competitors and suppliers to know they are selling. Once again, this is the advantage of using a specialist business broker.  We work with potential buyers through the various stages, and you only meet with them at the final stages of the process.  This leaves you to get on with business and keeps buyers away from calling or visiting you at work.

We will prepare a comprehensive marketing plan for your business incorporating notes on how to present the business, a detailed Information Memorandum prepared by us, advertising schedule and website and database marketing. In many cases, we find buyers from our database of qualified buyers.  If confidentiality is required, any advertising is of a generic nature and never identifies the particular business.

How long will it take to sell my business?

This will vary depending on the complexity of the business and the industry. Normally, if all the information is available and the business is priced relative to the market for that type of business a sale should be concluded within 12 weeks.

What can I do to help sell my business?

Buyers want to know what is happening in the business currently along with any existing or future trends, so it’s important to have all the information ready and current, including having your accountant prepare up to date financial information.

What does an Information Memorandum include?

We prepare a comprehensive Information Memorandum on your business. This will typically include:

Background of the business, highlighting opportunities for a buyer and the reasons for the sale.

  • The sale process and description of assets etc.
  • The historical financials, trading to date and comment.
  • The business valuation appraisal.
  • Operational matters.
  • Information on premises, including details of lease.
  • Appendices including marketing material, plant and equipment schedule, etc.

This is prepared in draft format first for approval by the vendor.

I want to sell my business. What information do I need to prepare my business for sale?

It is important that you have all the right information and details available before you start to market the business.  A business well prepared for sale will sell more quickly.

As part of our service, we will assist you in the preparation of this information and once again it needs to be presented in the right way with the right information. This information is also required to establish the selling price for the business and certain calculations need to be made to work out the true net profit of the business.  Items you should have available are:

  1. Profit and Loss accounts from the previous 2 to 4 years.
  2. Identify and quantify abnormal and/or non-recurring costs in accounts.
  3. Identify all items of personal and drawings nature.
  4. Copies of internal accounting reports for year to date and/or GST returns if available.
  5. Copy of the lease.
  6. Brochures or information on your product or service.
  7. Background on the business.
  8. Staff details.
  9. List of plant and equipment and any equipment leases.
  10. Copy of franchise agreement if a franchise business.

Make sure the financial information is current and accurate.  If you’re selling halfway through the year, you could get your accountant to prepare half-year accounts for the purpose of selling.

I want to sell my business. How do I know what the company is worth?

This is a very important aspect of selling a business and probably the most contentious.  There will be many views on what constitutes value.  Sellers will have one view, buyers another, accountants another, etc.  There are multitudes of formulations, all of which produce different figures depending on who you’re talking to.

It is important to recognise the price range your business is likely to sell in.  If you’re unrealistic it won’t sell, and you and likely buyers will become very frustrated. You could also be harming the prospects of a sale sometime in the future.  If you’re too low, then obviously you miss out or create suspicion.

Businesses sell in an open market with a willing buyer and a willing seller.  The market determines the price – the true value.

When we meet with you, we will gather detailed information on your business and then present you with a Market Appraisal.  This gives you the price range we expect to sell your business for on the open market.  This is not a valuation and cannot be used for that purpose.

For a formal valuation appraisal and opinion, many business owners use LINK to have a written opinion prepared on their business and establish the price range. This is useful in the case of one partner wanting to buy out the other partners, a management buyout or valuation for family estate planning.

BOOK A CONFIDENTIAL CHAT

Online seminar

Selling your business for the best possible price

This seminar is designed for business owners and shareholders who are considering selling their business now, in the coming years, or if you are simply curious on how you can increase the value of your business.

This two hour seminar includes:

  • Maximising your business value
  • Preparing to sell your business
  • Negotiations and contracts
  • Your questions answered
  • Concluding the sale of your business
Learn more about this seminar
LINK Corporate is our high-value business sales division selling businesses ranging in value from $2 million to $50 million. The Corporate team have successfully transacted over 200 high-value deals ranging from outright sales, partial share sales, acquisitions and mergers.
Visit LINK Corporate

Sector specialists

LINK’s size and reach means that our brokers have the opportunity to utilise their knowledge, experience and connections to specialise within particular sectors. This means they understand the challenges facing each industry and how to successfully match the right buyers with sellers.

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Accommodation

Hospitality

Transport & distribution

Manufacturing & engineering

Home-based

Retail

Franchise

Professional services

Education & training

ICT & technology

Automotive

Import/export & wholesale

Health & beauty

Accommodation

Hospitality

Transport & distribution

Manufacturing & engineering

Home-based

Retail

Franchise

Professional services

Education & training

ICT & technology

Automotive

Import/export & wholesale

Health & beauty

Recently sold

We facilitate thousands of successful business and franchise sales every year and have established ourselves as industry leaders.

Auckland Surrounds Gardening Business for Sale sold
Home & Garden
EL04789
Auckland Surrounds

Thriving Gardening & Landscaping Business for Sale

$450,000

Serdar Kabul Portrait
Serdar Kabul
Auckland Surrounds Wholesale Business for Sale sold
Import/Export/Wholesale
EL04735
Auckland Surrounds

Wholesale – Rock Solid – Huge Growth Potential

Refer to Broker

Alan Morpeth Portrait
Alan Morpeth
Christchurch Property/Real Estate Business for Sale sold
Professional
EL04753
Christchurch

Rent Roll Business with 31 Properties!

Refer to Broker

Hamish Turner Portrait
Hamish Turner
Waikato Region Property/Real Estate Business for Sale sold
Professional
EL04736
Waikato Region

Rent Roll Business with 54 Properties!

Refer to Broker

Murray Dawson Portrait
Murray Dawson
Wellington Greater Area Property/Real Estate Business for Sale sold
Professional
EL04758
Wellington Greater Area

Rent Roll Business with 40 Properties!

Refer to Broker

Hamish Turner Portrait
Hamish Turner
Auckland Surrounds Other Business for Sale sold
Services
EL04752
Auckland Surrounds

Water Purification & Ice Manufacturing Business

$199,000

Gul Aulakh Portrait
Gul Aulakh
Auckland Surrounds Food/Beverages Business for Sale sold
Retail General
EL04749
Auckland Surrounds

Fruit & Veggie Franchise – Strong Growth Potential

Refer to Broker

Mahendra Velankar Portrait
Mahendra Velankar
Waikato Other Business for Sale sold
Services
BOP00809
Waikato

Make $170,000 & Live in Raglan!

$630,000

Alanah Eagle PortraitTheresa Eagle Portrait
Alanah EagleTheresa Eagle
Auckland City Retail General Business for Sale sold
Retail General
NS02121
Auckland City

Custom Women's Dresses Boutique For Sale

$250,000 + Stock

Jin Chen Portrait
Jin Chen
Auckland Surrounds Retail General Business for Sale sold
Retail General
NS02117
Auckland Surrounds

Net Surplus Over $200K For Working Owner

$400,000 + Stock

Yong Wu Portrait
Yong Wu
Nelson Takeaway Food Business for Sale sold
Food/Hospitality
CS00942
Nelson

Reputable Pizza Business | Major Growth Potential

$165,000 $EOI

Stu Allan Portrait
Stu Allan
Hamilton Supermarket Business for Sale sold
Food/Hospitality
EL04683
Hamilton

Hamilton Mini-Supermarket. Sales $40k P.W!

$599,900 + SAV

Ron Vazirani PortraitAnil Vazirani Portrait
Ron VaziraniAnil Vazirani
BOOK A CONFIDENTIAL CHAT

Recognition of our ongoing excellence

We are always thrilled to be recognised by our peers and customers across the globe. Here’s just a few of our most recent national awards that we’re particularly proud of.

The secrets to a successful business sale

Selling a business can be a huge challenge. With more than 25 years’ experience, we have learned a few key principles to help you avoid the pitfalls.

BOOK A CONFIDENTIAL CHAT

Marketing makes all the difference

Business owners who engage LINK exclusively and invest in our Ad.LINK marketing programme increase their chance of selling by more than 350%

Honesty is the best policy

Establishing and maintaining trust means not trying to hide or disguise anything. Any irregularities or problems will almost certainly be discovered by a buyer and their advisors during the due diligence process.

Sell by numbers

Buyers (and their accountants) will want to see up-to-date figures – financial accounts, cashbooks, banking and GST returns. Lease agreements should be available for inspection and ideally have a reasonable term left to run. Being ready with this information keeps the sale moving along smoothly.

Give it time

Business owners who engage a LINK broker typically sell in three or six months, but large, complex enterprises may take longer.

Once an offer is received, it generally takes around six to eight weeks to complete the sale process. Being in a hurry to sell puts you in a weaker negotiating position.

Be optimistic, but realistic

Providing potential buyers with future scope and forecasts that are reasonable and achievable (including any specific details) can further demonstrate the value of your business.

Presentation is everything

You will get a better price if your business looks professional and organised and is clean and tidy in all respects, including signage, interior, fittings, office, and storage areas. Your plant and equipment should be in good operational order.

Systematic systems

Show a prospective buyer how easily they could take over by writing down all of your operations. Include your suppliers and major customers, business processes, the hours of operation, service providers, and what records to keep.

Use a business broker

LINK brokers have specialist expertise derived from many years of experience in business sales. We can provide advice and guidance every step of the way, protecting your confidentiality, qualifying genuine buyers and taking care of all the details. All this leaves you free to do what you do best – running the business.

Sell high (but not too high)

If you price your business too high, savvy buyers won’t consider it. Price it too low and you are throwing away hard-earned money.

Your LINK broker can guide you on what the market is paying for similar businesses and what else is on the market in the same broad category.

Knowledge hub

With a new year upon us, many business owners may find themselves assessing their goals. For some, this includes taking the exciting step of selling their business. Whether you're planning to retire, pursue new ventures, or simply reap the rewards of years of hard work, preparing your business for sale is a process that requires careful planning and execution.
Read more
  • Articles

Preparing Your Business for Sale in 2025

If you are an aspiring business owner looking to acquire a business as an investment opportunity for hands-off passive income, it is crucial you investigate industries and businesses that have an optimised structure to allow this. To achieve earning a passive income through business ownership you will need to have the right strategies and resources in place to help you identify an opportunity aligned with your goals and needs, to help make this goal a reality.
Read more
  • Articles

Buying a Business for Passive Income: Strategies for Hands-Off Ownership

Selling your business is much more than just a financial transaction; it's a major transition that requires thoughtful execution. Ensuring a smooth handover is essential to maintaining the value of the enterprise you’ve built, as well as set the new owners up for success. A well-managed transition can protect your legacy and help you to maximise your business’s value upon selling.
Read more
  • Articles

Transitioning Ownership Smoothly: Tips for a Successful Handover

five stars I am so satisfied with the whole process of selling my business by Alanah. She is lovely fantastic lady, helping contact with head office, lawyer, buyer, and others concerned. She always gave me updates through phone or email, even after hours, she really is a conscientious person. I was very lucky to have her as my agent, and I would highly recommend Alanah to my friends who want to sell or buy business. Thanks sooo much to Alanah and LINK.
Connie
five stars Sami was instrumental in the sale of our business. She took the time to learn about our industry and made every effort to understand our reasons for selling. We had always hoped to work collaboratively the purchaser after a harmonious sale process, and Sami was the key to this becoming a reality. She always communicated with us swiftly and effectively throughout.
Lisa & Marin
five stars He was extremely knowledgeable and helpful with every aspect of the transaction. When the process slowed he got things moving again. He made sure that I was kept informed along the way. I would highly recommend Mike to anybody who is looking at buying or selling a business.
Richard Arthur
five stars Theresa has been great to work with and very effective. We were very happy with the proposal she put forward and she very quickly identified several good prospects. Within a few months they have progressed through our recruitment process and signed up to join the business. We are very happy with the quality of candidates put forward.
Chris
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Our LINK Business Brokers are able to provide advice and insights that will improve the value of your business. Simply fill out the form below or call 0800 546 528 for an obligation free, and 100% confidential chat.

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When is the best time to sell my business?

We will schedule a meeting to discuss the specifics of your business and your personal plans for exiting from it. With our experience in business sales, we can prepare an exit strategy for you, taking into account factors that will be instrumental in finding the right buyer at the right price for your business.

After we have an understanding of your business, we will make suggestions on strategies that may be of benefit to you in the preparation of your business for sale. Buyers will be looking for certain things when considering your business and our recommendations can make the difference in effecting a quicker sale at a better price.

Read case studies

Should I sell my business?

Deciding whether to sell your business is a critical decision. Our experienced brokers can help you evaluate market conditions, business performance, and personal objectives to determine if it’s the right time for you to sell. 2. What factors should I consider before selling my business?

There are several factors you should consider before selling a business, such as your personal readiness for a transition, business profitability, industry trends, market demand, and potential growth opportunities. Our team can provide a comprehensive assessment to guide your decision.

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