Link Business

Richard Ridler

Corporate Broker

Phone: +64 9 579 9226
Mobile: +64 21 904 672
Office: Auckland - Ellerslie

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Corporate Business Broker – Link Business Broking Ltd

Richard Ridler has a wide knowledge and involvement in a diverse range of businesses as a senior manager and as an owner operator. His broad experience in the business community has equipped him to professionally and ethically represent the best interests of those business owners seeking information or considering the sale of their business. His background knowledge gained from the technical, production, sales, marketing and management roles in small and large enterprises enables him to relate to both large and small business owners. His specialty is with “added value” businesses providing goods and services on a business to business basis. Proactive and energetic, he gives the service and outcome that business owners seek.

Independent Business Valuations

Richard has recently established a “business valuation” method and protocol. These valuations are specifically for business owners seeking an accurate, professional valuation in the event that they are considering selling their business to a family member, employee, other interested parties or transferring the business into a trust.

Brief background of Richard 

After graduating from Massey University, he joined FERNZ as a technical/ commercial representative. After five years he moved into product development, research and development. Soon after that he was appointed as manager of FERNZ’s agricultural, veterinary and industrial chemicals production unit; with 15 staff and $5M sales. This gave him an in depth understanding of managing a production facility. After some 10 years Richard founded a small health food company, which he soon on-sold to Healtheries. The experience of developing and running a small business has given him an empathy with small business owners in the marketplace.

After that he became Commercial Manager (product development and sales) for Vita NZ Ltd and soon after General Manager Northern Region with Vita NZ Ltd; with 210 staff and $25M sales. During this time his dealings with multinational suppliers, large customers and a large personnel base (both industrial and consumer), allowed him to obtain a fuller understanding of the benefits and problems of running a larger enterprise.

The call to once again have his own business soon saw him establishing a niche market manufacturing business that, over the next 12 years, grew into sales around $2.5M with 12-15 staff before he sold it.