Bruce Cattell

Managing Director
Office: Auckland – Ellerslie


Over the last 25 years Bruce has built up a broad range of experience ranging from ground-floor sales to marketing and sales management to web-marketing to marketing strategy development to international business development. He has owned, run, bought and sold his own businesses and understands well the pressures – and rewards of business ownership.

After an initial career in sales in NZ and the UK, Bruce established his own import/distribution business which grew to generate substantial sales revenue and employ over 35 staff. Subsequently, Bruce co-founded a specialist finance company providing sub-prime asset and materials finance to small and medium sized manufacturing businesses in the UK.

Returning to NZ in 2004, Bruce undertook a number of sales and marketing consultancy projects including successfully establishing distribution relationships across Asia Pacific for a European consumer electronics company and developing and implementing the on-line digital marketing strategies which have resulted in a highly successful and award winning campaigns for a New Zealand Government Department.

Bruce has been a consistently top performing broker in the LINK team worldwide and was recognised by the Real Estate Institute of NZ in 2016 as the leading business broker in New Zealand. He focuses on sales, mergers, acquisitions and divestments of businesses in the value range $1,000,000 to $20,000,000 particularly in import, distribution, manufacturing, engineering, digital and media businesses.


Bruce is knowledgeable, experienced and skilled in all aspects of Business Sales. Email or call him to discuss the right approach to selling your business now – in complete confidentiality.

Recent Business Sales Bruce has Facilitated: Could your business be next?

ICT Distributor $4.2M SOLD. Manufacturer $4.1M SOLD. Hire Services $1.1M SOLD. Vehicle Hire $950k SOLD. Heating Services $1.1M SOLD. Private Training Establishment $4.5M SOLD. Engineering $2.1M SOLD. Roofing Services $710k SOLD. Large Retail/Wholesale $7M SOLD. Niche Manufacturer $2.25M SOLD. Manufacturer $4.65M SOLD. Manufacturer Trailers. $1.5M SOLD. Importer Promotional Goods $1.2M SOLD. Cloud Software & Services $1.5M SOLD. Manufacturer $2.3M SOLD. Importer/Retailer $700k SOLD. Manufacturer $2.1M SOLD. Food Importer $820k SOLD. Manufacturer $2.2M SOLD. Machinery Import & Wholesale $1.2M SOLD. Engineering $600K SOLD. Industrial Services $5.3M SOLD. Coffee Distributor $1M SOLD. Scaffolding Services $5.7M SOLD. Importer/Distributor $1.95M SOLD. Manufacturer $6.5M SOLD. Vehicle Rental $2.3M SOLD. Manufacturer $9.2M SOLD.