Will Lai
Brand & Marketing Specialist

Will Lai joins LINK Business as Brand and Marketing Specialist, bringing over 20 years of B2B marketing experience across the IT, telecommunications, and finance sectors. Holding a marketing qualification from the University of Auckland and a diploma in advertising from AUT, Will combines formal training with deep commercial instinct. His approach is simple but effective: understand the audience's pain points, then craft a story that speaks directly to them.

Will's career has centered on B2B marketing, where he has developed expertise in content strategy, campaign development, and lead generation. Working across three distinct industries has sharpened his ability to translate complex propositions into clear, compelling narratives. That adaptability, paired with a strong grasp of how businesses communicate their intrinsic value, makes him well suited to the brokerage environment.

Outside of work, Will keeps active through running, gym sessions, and hiking. These disciplines reflect how he approaches his work: methodically, with endurance, and always moving forward.

Will’s commercial background strengthens how LINK presents itself to owners, buyers, and the wider market.