High-Margin Online Retailer with Exclusive Supply

Looking for a low-overhead, high-return e-commerce business with unbeatable buying power? This is it.

Based in Auckland, this profitable online retailer sells primarily box-damaged, end-of-line, cancelled-order and factory-faulted stock from major global brands—secured at a fraction of standard wholesale rates and sold online at highly competitive prices.

While some items may require testing or minor refurbishment, the business model is not refurbishment-led. Most products are resale-ready, and any repair/refurb work is typically outsourced to trusted third parties, keeping the operation lean and scalable.

The business operates through a custom-built, automated platform integrated with Trade Me, offering a broad product mix—from tech and appliances to footwear and home essentials. Its pricing advantage, loyal customer base, and established supplier relationships make it difficult to replicate and easy to grow.

Key Features: 

• Strong supplier network with fast-moving, discounted stock
• Proven online sales channels with repeat customers and strong reviews
• Custom-built automated e-commerce platform integrated with Trade Me
• Flexible home-based operation (no lease required)
• Consistent sales performance and healthy cashflow
• Clear growth levers: expand product range, increase volume, or add a physical presence
• Stock approximately $150,000

Currently run part-time by a husband-and-wife team, supported by two contractors, this business suits hands-on owner-operators, lifestyle buyers, or an operator looking to scale a streamlined, systems-driven retail model.

With strong margins, low overheads, and multiple growth pathways, this is a rare opportunity to step into a well-established online retail business with the hard parts already built.

Serdar Kabul, +64 21 188 6144, [email protected] 

***Some details of the business for sale are confidential and can only be disclosed upon contacting the broker and a completion of a Confidentiality Agreement. Due to the confidentiality of this business a stock photo image may be used to represent the business. 
 
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