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With over 36 years of experience, Mike has a wealth of knowledge and expertise that enables him to offer his clients unparalleled support
Mike Fraser is a leading and longstanding broker in LINK Business’s Bay of Plenty office. With over 36 years of experience, Mike has a wealth of knowledge and expertise that enables him to offer his clients unparalleled support, guiding his clients through a business transaction with expert skill and ease.
Starting his career in farming for 18 years, Mike made the move to become a real estate agent in Auckland in 1987. After three years Mike established LINK Realty Ltd with a fellow business partner, and six years following this, LINK Business and its reach in broking across multiple industries was established in 1996. Since its inception, LINK Business has continued to grow from strength to strength to becoming one of the largest international broking businesses with offices across New Zealand, Australia, and the USA.
Just over a decade ago, Mike repositioned himself at LINK Business’s Bay of Plenty Office, driven by a desire for a change in scenery to enjoy all that the Bay of Plenty and Tauranga have to offer. In return he offers his expert broking skill to businesses owners and aspiring business owner across both this region and across greater New Zealand.
As a broker, Mike takes pride in offering his clients full and complete confidentiality, instilling them with confidence, facilitating a smooth business acquisition or sales experience to earn a satisfying result.
Outside of work, Mike enjoys e-biking and taking to the slopes skiing.
Thanks to his experience, clients and time spent as a real estate agent, Mike’s professional and strategic business acumen that empowers him to offer exceptional support for his clients as a business broker, is a level of skill, care, and expertise you deserve from a broker you work with to either sell or buy a business.
"My wife and I utilised Mike Fraser’s services to purchase a business in Tauranga. During the process we found Mike to be extremely professional guiding us through what was a reasonably complex transaction but being distant enough to allow us to complete our due diligence without influence. Thanks Mike, when the time comes to sell our business, you will be at the top of the list."
Shane Smith, Palmers Bethlehem
"Mike had a proactive understanding of our needs and coming up with possible solutions, Mike was also happy for us to work with the person selling the business to answer all our questions and needs. We would recommend Mike others he is friendly, knowledgeable, and open."
Jane & Sean Neatherway
"Mike did a fantastic job of recently selling my business. Clearly, he knows his stuff and this made the whole process very simple from the start to finish. His communication was fantastic and always worked in my interests to overcome any obstacles. Once the business was listed the response was instant – clearly testament to the marketing and clout that Mike and LINK bring to selling a business in the Bay of Plenty. | I unreservedly would recommend Mike and will certainly have no hesitation to use him in my next business venture."
Paul Donaghy, Bay Kiwifruit Contractors Ltd
"Mike sold our food manufacturing business recently and I would like to highly recommend and praise him for his total professional attitude when dealing with us and the potential purchasers. What he said he would do he delivered on, any request from me was dealt with in his “no fuss” manner. When the Sale and Purchase Agreement negotiations took place Mike’s 30 years of Real Estate experience came to the fore and both parties were more than satisfied with the final result."
Anthony Fisher, Elite Food Group Ltd
"Mike helped us buy our first business. He took time to understand our combined skills and experience to find a business that really suited this. He stepped us through the negotiation process and made us feel that he was working for us as well as the vendor to get a fair price. We appreciated his honesty, professionalism, and knowledge and made the experience an exciting next chapter for us. We have and will continue to refer Mike for anyone looking to buy and/or sell a business."
Karlie Dickson
"I would like to recommend Mike Fraser as an excellent business broker for several reasons. Firstly, he sold my business, Bake Shack, and achieved a very pleasing price. Secondly, his sales technique was very good, my business was not even on the market when he approached me, but I could soon see the sense in selling. His skill in dealing with both me, the vendor, and the purchaser was very good. His inter-personal and sincere relationship skills definitely made it easier to negotiate a successful agreement. His relaxed and efficient manner made it very easy for me to pick up the phone and ask about any concerns I had. I enjoyed working with him and would recommend him to anyone wanting to buy or sell a business."
Ian Bent, Bake Shack
"I sold my Business Carson Construction Engineers Limited through LINK with Mike Fraser as the Agent. I was very impressed by Mike who listed and sold the business within the agreed time frame and price range. Mike always kept me well informed on every aspect of the sale and advised me through the process to achieve the desired outcome I was looking for. I would highly recommend Mike and LINK to anyone thinking of listing their business. Once again thankyou Mike for your professional service and knowledge making the deal work."
James Carson, Carson Construction Engineers Ltd
"When we came to sell Fleur Foods, we wanted an agent who understood our business, had significant buyer contacts and acted in a professional and courteous manner. Mike ticked all the boxes, and we highly recommend him as an agent who will sell your business for the best possible price."
Kelvin & Kathryn Clout – Fleaur Foods
"He was extremely knowledgeable and helpful with every aspect of the transaction. When the process slowed he got things moving again. He made sure that I was kept informed along the way. I would highly recommend Mike to anybody who is looking at buying or selling a business."
Richard Arthur
"Thank you very much for introducing us to Gourmet Foods Ltd and helping throughout the whole sale process. I know you represented the Seller, but you made sure all our questions & concerns were answered in a timely and correct manner. Your facilitation skills helped make this transaction go smoothly and quickly. Your insight into deal structure and human nature allowed it to continue forward even when times got tough. Your creative thinking to present Gourmet Foods Ltd to an international audience allowed us to see an opportunity we would normally have been blind to and probably ended up making your client more money. In short, you created a win-win situation. Keep up the good work and please think of us next time you see another good firm for sale."
Nicholas Gerber, Gourmet Foods
"Mike assisted me in my search for a small business. He took the time to understand the type of business that I was looking for and he worked to match that to my budget. Mike was extremely helpful and professional and did not give up on me when the first few businesses that he proposed proved not to be what I was looking for. Eventually Mike was able to identify the business that suited my criteria and we successfully concluded the purchase. I am happy to recommend Mike Fraser as a Business Broker."
Graham Prior
"My name is Neil Lunt. My wife and I own a company called Euro Scaffold Solutions Ltd, which we purchased through a company called LINK. Mike Fraser was the Business Broker. We found Mike to be very thorough in providing information on business which I enquired about or he quoted to me. Mike didn’t lose interest when I wouldn’t look at certain opportunities, he thought I should. He became quickly on the same page as myself working on what I was really looking for and went about finding that for me. I found him to be honest, reliable and effective. Another strength Mike had was his ability to know when to push me along and when to back off. He was a good negotiator and followed through with what he said he would do. During the later stages of the purchase of the company, I was overseas and for 15 day had no communication available to me. Mike was easily able to work with my wife, daughter and lawyer to get the sale and purchase agreement conditions satisfied and the business was purchased with a minimal amount of pressure. To this day I still have a very good relationship with the previous company owners. I believe this is because of the way the sale and purchase was handled by Mike and his company. Because of his honesty, integrity and experience I would definitely use Mike again and would recommend others to do the same should they want to buy or sell a business."
Neil Lunt, Euro Scaffold Solutions Ltd
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