Gordon Fridge
Business Broker

Accommodation Sector Specialist

Gordon has over 15 years’ experience as a business broker, with a proven track record in high-volume tourism sector transactions. His expertise spans motel lease sales, freehold properties, freehold going concerns, and management rights, providing both vendors and purchasers with clear, practical guidance throughout the sales process.

Based in the Bay of Plenty, Gordon works across the North Island and maintains strong connections with both national and international buyers actively seeking accommodation investments.

He delivers a hands-on brokerage service, managing every stage of a transaction from appraisal and strategic marketing through to buyer qualification, negotiation, and settlement. His approach is grounded in strong market knowledge, accurate business valuation, and access to an extensive buyer database built over many years in the accommodation sector.

Gordon is recognised for his strong work ethic, responsiveness, and commitment to achieving the best outcomes for his vendors. With excellent negotiation skills, he works diligently to maximise sale price in every transaction. Understanding that accommodation assets require specialist expertise, he collaborates closely with owners, accountants, solicitors, and industry professionals to ensure smooth and efficient transactions.

Healthcare / Medical Industry Specialist

Gordon also specialises in the sale of medical and healthcare businesses across New Zealand, working with LINK Business to deliver structured, confidential, and commercially sound transactions.

His experience includes GP clinics, appearance medicine practices, phlebology clinics, and allied health businesses. Selling a medical business is not just a financial exercise. It requires careful management of confidentiality, regulatory compliance, staff retention, and patient continuity, alongside a clear understanding of financial performance and value.

Gordon works closely with owners to prepare their practice for market, position it strategically, and present it professionally to qualified buyers.

If you are looking to buy or sell a business, Gordon is a broker who takes pride in delivering on his promises and is never too busy to talk or take your referral.