Graeme Brenssell
Business Broker

Graeme brings more than three decades of hands-on commercial experience to every engagement, combining senior corporate leadership with the grit and insight of a former high-value business owner. Having once been a LINK client himself, he has stood exactly where many sellers stand today: navigating major decisions, weighing risk, and driving growth. This first-hand experience fuels his commitment to achieving the strongest possible outcomes for his clients, while making the process as seamless and stress-free as it can be.

Before stepping into business ownership, Graeme built a strong foundation in accounting and financial management. Beginning his career in a Christchurch CA firm, he progressed into corporate leadership roles both in New Zealand and overseas, ultimately becoming Chief Financial Officer. His strengths in strategic planning, financial control, and systems development were consistently recognised and remain central to his advisory approach today.

Graeme spent many years "at the coalface" operating, growing, and ultimately selling a nationwide wholesale and import business with international supply relationships. He made the tough calls, carried the responsibility, and experienced the realities of running a sizeable operation. This depth of ownership experience gives him a unique understanding of the complexity, emotional intensity, and commercial nuance involved in preparing, marketing, and selling a significant business.

Graeme’s broad business background allows him to deliver clear, commercially grounded advice to owners across a wide range of industries. He is highly experienced in business development, financial management, and performance analysis, with a sharp eye for business appraisal and valuation. Graeme also brings a steady hand to the complexities of due diligence, transaction management, and organisational change. His approach is defined by professionalism and empathy, offering business owners not just expertise but genuine support throughout the process.

Graeme believes that buying or selling a business is one of the most significant decisions an owner will ever make. Having gone through that journey himself, his priority is simple: to achieve the best result for his clients while confidently guiding them through a clear and proven process.

Married to Roz, with two adult children, Graeme enjoys cycling, rugby, travelling, reading, and the occasional round of golf, preferably one where no balls go missing.