Part way through the sale process, circumstances changed and Alan Morpeth took over the listing after the original broker left LINK.
“Even though we had a new broker mid-way through the process, Alan made exceptional headway understanding the business and gave us confidence that the nuances and key drivers were properly understood.”
Alan brought renewed energy to the engagement, rapidly getting up to speed and actively re-engaging the market. Drawing on his own database of buyers actively seeking wholesale businesses, Alan introduced several credible parties and arranged multiple buyer–vendor meetings.
Those meetings created genuine competitive tension and ultimately resulted in a multi-offer environment. From the outset, Alan was confident this could be achieved, and he delivered on that expectation.
“Access to a buyer network was definitely a key point for us,” says Grahame.
“LINK has excellent database reach and buyer network, but Alan also actively headhunted prospects before advertising” says Jeannette.
Operating in a cautious post-recession environment, buyer hesitancy was expected. Alan’s positive and proactive approach helped maintain momentum and confidence throughout.
“Alan maintaining a positive attitude throughout and consistently delivering new prospects despite the challenges of the market was very reassuring,” Grahame reflects.
Selling a long-standing family business can be a daunting process. Clear, consistent communication was critical, and Alan’s ability to explain each step, manage expectations, and keep all parties aligned helped Grahame and Jeannette feel supported from start to finish.
That discipline and persistence ultimately led to a competitive outcome and, just as importantly, a buyer who genuinely aligned with the values Avalon International had been built on.
“It turned out that our buyers are great people with honesty, integrity, and similar values to our own. The process of exiting the business has been superb, and all issues that have been raised have been easily agreed upon and resolved.”
Beyond achieving a successful sale, the outcome that mattered most was knowing Avalon International had passed into the hands of another family who could continue building their own legacy.
Reflecting on the experience, Jeannette highlights the importance of trust and patience.
“Once you make the mental decision to sell, you’re eager for a result, but we understood the importance of patience to secure the right outcome in a tough environment.”
Grahame and Jeannette would confidently recommend LINK Business and Alan Morpeth to business owners seeking a thoughtful, well-managed exit, particularly where achieving competitive tension and finding the right buyer truly matter.
