Family legacy prospers
Company: Freightlink Systems International
Time to sell: Within 2 months
Sold: At asking price
Customer
Freightlink was a long-established, small-sized New Zealand freight forwarding business. It had long-term relationships with many clients and developed specialist expertise in many high value freight categories. That capability was complemented by valuable relationships with international and local associates.
Background
About three years before LINK’s appointment, the founder retired and sold the business to his niece. She used her business experience and qualifications to consolidate and grow the business to the point where it was ready for sale.
Brief
The owner wanted to sell the business within a reasonable period and at a worthwhile price. Also, it was essential to her (and the previous owner) that the move would well serve longstanding customers.
Our approach
The vendor compiled a list of potential buyers from within the sector, and I augmented this. A comprehensive Ad.LINK programme was implemented to ensure that the business was presented incontestably.
Solution
The business was sold within two months, at asking price, to a major New Zealand company, Tri-Star Worldwide Logistics, which was known to me before to the assignment.
Result
Both vendor and purchaser appreciated the role played by LINK in making the initial introduction and following the process through to completion. The parties continued to work together to further consolidate and grow the business following its integration
