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Sold. iExcel, Niche Service Business.

By LINK Business

  • August 01, 2023
  • 3 minutes reading time
As New Zealand enters a market characterised by entrepreneurs seeking to retire, a solid exit strategy has never been more important. Step one of ensuring a successful & accurate sale is engaging the help of an expert business broker. And that’s exactly what Geoff Beals, the former owner of iExcel Ltd, decided to do.
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As New Zealand enters a market characterised by entrepreneurs seeking to retire, a solid exit strategy has never been more important. Step one of ensuring a successful & accurate sale is engaging the help of an expert business broker. And that’s exactly what Geoff Beals, the former owner of iExcel Ltd, decided to do.

A Swift & Seamless Exit for Passionate Owner-Operator

As New Zealand enters a market characterised by entrepreneurs seeking to retire, a solid exit strategy has never been more important. Step one of ensuring a successful & accurate sale is engaging the help of an expert business broker. And that’s exactly what Geoff Beals, the former owner of iExcel Ltd, decided to do.
Effective email marketing kept LINK Business Brokers on Geoff’s radar. Knowing it was the right time to sell, he contacted the familiar brokerage, and was soon connected with the high-performing duo JD Hyslop & Nick Stevens. Together, the pair of brokers have over 20 years of industry experience and have rightfully earned a formidable reputation in the arena of business sales.

iExcel, a niche services business, specialisesin offering a range of advanced Microsoft Excel assistance to mid-sized businesses. Founded and operated exclusively by Geoff, he was intimidated by the thought of transitioning into retirement. “I was dreading selling because a lot of iExcel’s intellectual property was in my head, so I was worried it wouldn’t be possible to maintain continuity for my clients,” he explains.

However, Geoff’s doubts were soon eased thanks to JD & Nick’s expertise, professionalism & transparent communication. “JD and Nick were incredibly knowledgeable, and I really appreciated how they were able to smooth everything out in a straight-forward fashion while staying true to iExcel’s vision,” Geoff shares.
Despite facing an obstacle regarding the business’s financials, Geoff recalls JD’s unwavering calm and professional guidance. “When we encountered that challenge, JD provided great advice and was relatively unphased, he is very results-driven which made the process easy as we remained focused on the big picture,” he explains.

One significant advantage of working with LINK is the utilisation of proven marketing strategies. “Being able to trust that the business was being effectively represented and marketed to the right people was hugely reassuring,” Geoff reflects. Part of that strategy included a robust buyer network that JD & Nick have accumulated and refined over time. Geoff quickly saw the benefits of this when the iExcel listing (which was confidential at the time) landed with an eager buyer. In just two swift months, the deal was sealed, leaving all parties impressed.

Emerging from the process feeling extremely satisfied with the excellent results achieved, Geoff highly recommends LINK to anyone who is ready to start their inevitable selling journey. “I definitely wouldn’t have had such a seamless experience without LINK, and more specifically, JD & Nick,” he remarks. “They’re true experts at what they do.”

With iExcel in the hands of a motivated new owner, Geoff now looks forward to a peaceful retirement. Simultaneously, JD & Nick remain as committed as ever to helping their clients achieve their unique business goals –no matter how big or small.

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