0800 546 528

Account

Find an Office

  • Australia
  • New Zealand
  • North America
LINK We Sell Businesses - LOGO
  • Find a Business
  • Sell with LINK

    Sell with LINK

    As an owner, you know that every major business decision demands careful thought and preparation. And what bigger decision is there then choosing to sell? For over 25 years our experienced brokers have helped owners sell their businesses better with proven processes and complete confidentiality.

    • Selling Your Business
    • Business Value Appraisal
    • Online Business Value Calculator
    • Seminar: Selling Your Business
    • Insights & Resources
    • Get In Touch
  • Buy with LINK

    Buy with LINK

    Buying a business is an exciting time and will prove to be one the most impactful decisions you will make in your lifetime. Register for business for sale alerts so you never miss an opportunity, and  let us guide you through the process.

    • Find a Business
    • Buying a Business
    • Business Affordability Calculator
    • Seminar: How to Buy a Business
    • Register for Alerts
    • Spring Finance
  • Knowledge Hub

    Knowledge Hub

    The Knowledge hub is packed with articles and downloads that are a valuable resource when planning your next move. Read the latest advice and features from our business experts to get the answers you need.
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
  • LINK Corporate
  • About Us

    About Us

    As the world’s most trusted business brokerage, LINK is dedicated to managing the sale of businesses with the highest standards of ethics, confidentiality, and integrity.

    • About Us
    • Become a Broker
  • Contact Us

    Contact Us

    We’re here to help. Get in touch and let the business sales experts help you on your next adventure.

    • Find An Office
    • Find a Broker
    • Get In Touch
  • Businesses for Sale
  • About
  • Meet the Team
  • Recent Transactions
  • Knowledge Hub
  • Back to LINK
  • Find a Business
  • Sell with LINK
    • Selling Your Business
    • Business Value Appraisal
    • Online Business Value Calculator
    • Seminar: Selling Your Business
    • Insights & Resources
    • Get In Touch
  • Buy with LINK
    • Find a Business
    • Buying a Business
    • Business Affordability Calculator
    • Seminar: How to Buy a Business
    • Register for Alerts
    • Spring Finance
  • Knowledge Hub
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
  • LINK Corporate
  • About Us
    • About Us
    • Become a Broker
  • Contact Us
    • Find An Office
    • Find a Business Broker
    • Get In Touch
Back to resources

What is the TPP and What Does it Mean for New Zealand Businesses?

By LINK Business

  • Last updated August 17, 2023
  • 4 minutes reading time
The TPP is more accurately known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) since the USA pulled out of the agreement in 2017. The new name has brought some changes to the agreement, but most economists and government officials agree that the CPTPP is still ...
Share this article
The TPP is more accurately known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) since the USA pulled out of the agreement in 2017. The new name has brought some changes to the agreement, but most economists and government officials agree that the CPTPP is still ...

The TPP is more accurately known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) since the USA pulled out of the agreement in 2017. The new name has brought some changes to the agreement, but most economists and government officials agree that the CPTPP is still going to bring money, jobs and opportunities to New Zealand.

For businesses, these opportunities will come mainly through a decrease in tariffs and an increase in markets, but other aspects of the agreement will also open new growth.

Good News about Markets

The CPTPP will open up markets with a combined population of 480 million. The countries included in the agreement include four of New Zealand’s top ten trading partners, which are the destination for 31 per cent of New Zealand’s exports of goods and services.

New Zealand companies will have preferential access to Japanese markets, the third largest economy in the world. Additionally, Canada, Mexico and Peru will become new export destinations.

There will be more opportunities for Kiwi businesses to bid for government contracts in CPTPP markets, especially in Malaysia, Mexico, Peru and Vietnam.

Tariffs and Regulations

The CPTPP is, at its heart, a free-trade agreement. As such, it minimises tariff and non-tariff barriers to trade. It’s estimated that New Zealand will eventually save $222 million in tariffs each year, with $92 million of those savings coming as soon as the agreement goes into force.

Tariffs on almost all New Zealand exports will be eliminated, including kiwifruit, apples, wine, sheep, forestry products and seafood. Beef exports in Japan will see their tariff reduced from 38.5 per cent to 9 per cent. Although dairy products will still have tariffs in some markets, they will benefit from reductions and duty-free quotas.

On top of this, businesses will benefit from fewer compliance costs, streamlining of processes and a decrease in the amount of time products spend in customs.

For service providers and the digital sectors, the CPTPP brings greater openness when providing services to overseas clients, creating more certainty for those operating in the CPTPP markets.

Enforceable Standards

One of the public’s biggest fears about the TPP was the Investor-State Dispute Settlement (ISDS) provisions. These were the provisions that allowed member governments and companies in those countries to sue other governments over regulations that affect their business. For example, a chemical company could sue the NZ government for loss of revenue if the government bans a product that is shown to have public health risks.

These provisions have been largely curtailed without the US government pushing for them. In fact, the new TPP preserves the right of the government to make laws to protect people and the environment.

The regulations the CPTPP does enforce are those that will help NZ businesses. For the first time, labour and environmental standards will be enforceable in member countries. Although wages are unlikely to be equal in all member countries, developing countries will need to have laws in place for minimum wages, hours of work and occupational health and safety, bringing a more even playing field to employment costs and standards in member countries.

Impact of America’s Withdrawal

It’s expected that the new CPTPP will have more modest returns than the original TPP with the exclusion of the large US market. But the American withdrawal brings new opportunities as well. American farmers and small businesses have claimed they’ll be hurt by the exclusion once the CPTPP comes into effect. They see the opportunities that decreased tariffs and regulations will bring to businesses in member economies. New Zealand businesses can move into markets where large US corporations still face cumbersome regulations and high tariffs.

The CPTPP was signed in March by 11 countries: Malaysia, Japan, Singapore, Vietnam, Australia, New Zealand, Canada, Brunei, Mexico, Chile and Peru, but as of May 2018, it had not yet come into force. Businesses in New Zealand can look forward to fewer costs and greater opportunities around the world as soon as it does.

Tags

Related articles

Online seminar

How to buy a business

This practical seminar offers everything you need to start the journey of buying your own business from the global leaders in buying and selling businesses.

  • Buying process
  • Finance
  • Sale and purchasing agreements
  • Due diligence
  • Business valuation
  • Mistakes to avoid
Register today

Get in touch with LINK

SPEAK TO US
SEND A MESSAGE

FOLLOW US

Linkedin Facebook Instagram Youtube

Never miss an opportunity!

Set up your personalised email alerts today!

Browse by industry

  • Accommodation/Motel/Hotel
  • Automotive
  • Beauty/Health
  • Businesses with Real Estate
  • Dairies & Superettes
  • Education/Training
  • Food/Hospitality
  • Franchise
  • Home & Garden
  • Import/Export/Wholesale
  • Industrial Manufacturing
  • Leisure/Entertainment
  • Professional
  • Retail Food
  • Retail General
  • Rural
  • Services
  • Technology / Computer / IT
  • Tourism
  • Transport/Distribution

Browse by location

  • Auckland Region
    • Business for Sale Auckland
  • Bay of Plenty
    • Business for Sale Tauranga
  • Canterbury
    • Business for Sale Christchurch
  • Business for Sale Gisborne
  • Business for Sale Hawkes Bay
  • Business for Sale Manawatu / Whanganui
  • Business for Sale Northland
  • Otago
    • Business for Sale Dunedin
  • Business for Sale Southland
  • Business for Sale Taranaki
  • Waikato
    • Business for Sale Hamilton
  • Wellington Region
    • Business for Sale Wellington
  • Business for Sale West Coast
LINK Business Brokers New Zealand
© 2025 LINK International Group Ltd.
All LINK NZ offices are licensed REA08
  • Privacy Policy

Contact Us

Ready to unlock the true value of your business? Contact a LINK Corporate Broker today to schedule a confidential consultation.

Corporate Contact Form

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden

Confidential Conversation Popup Form

"*" indicates required fields

Get in touch for a
confidential conversation

Our LINK Business Brokers are able to provide advice and insights that will increase the value of your business. Simply fill out the form below or call 0800 546 528 for an obligation free, and 100% confidential chat.

Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.