0800 546 528

Account

Find an Office

  • Australia
  • New Zealand
  • North America
LINK We Sell Businesses - LOGO
  • Find a Business
  • Sell with LINK

    Sell with LINK

    As an owner, you know that every major business decision demands careful thought and preparation. And what bigger decision is there then choosing to sell? For over 25 years our experienced brokers have helped owners sell their businesses better with proven processes and complete confidentiality.

    • Selling Your Business
    • Business Value Appraisal
    • Online Business Value Calculator
    • Seminar: Selling Your Business
    • Insights & Resources
    • Get In Touch
  • Buy with LINK

    Buy with LINK

    Buying a business is an exciting time and will prove to be one the most impactful decisions you will make in your lifetime. Register for business for sale alerts so you never miss an opportunity, and  let us guide you through the process.

    • Find a Business
    • Buying a Business
    • Business Affordability Calculator
    • Seminar: How to Buy a Business
    • Register for Alerts
    • Spring Finance
  • Knowledge Hub

    Knowledge Hub

    The Knowledge hub is packed with articles and downloads that are a valuable resource when planning your next move. Read the latest advice and features from our business experts to get the answers you need.
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
  • LINK Corporate
  • About Us

    About Us

    As the world’s most trusted business brokerage, LINK is dedicated to managing the sale of businesses with the highest standards of ethics, confidentiality, and integrity.

    • About Us
    • Become a Broker
  • Contact Us

    Contact Us

    We’re here to help. Get in touch and let the business sales experts help you on your next adventure.

    • Find An Office
    • Find a Broker
    • Get In Touch
  • Businesses for Sale
  • About
  • Meet the Team
  • Recent Transactions
  • Knowledge Hub
  • Back to LINK
  • Find a Business
  • Sell with LINK
    • Selling Your Business
    • Business Value Appraisal
    • Online Business Value Calculator
    • Seminar: Selling Your Business
    • Insights & Resources
    • Get In Touch
  • Buy with LINK
    • Find a Business
    • Buying a Business
    • Business Affordability Calculator
    • Seminar: How to Buy a Business
    • Register for Alerts
    • Spring Finance
  • Knowledge Hub
    • Insights & Resources
    • Articles
    • Market Reports
    • Brochures
    • Case Studies
  • LINK Corporate
  • About Us
    • About Us
    • Become a Broker
  • Contact Us
    • Find An Office
    • Find a Business Broker
    • Get In Touch
Back to resources

What You Need to Know About Confidentiality Agreements

By LINK Business

  • Last updated September 06, 2023
  • 4 minutes reading time
Whether you're in business and dealing with vendors and employees or you're buying or selling companies, discretion can be a valuable commodity. A number of reasons exist for keeping things confidential as you work through processes or negotiate a deal, but you can't always rely on the f...
Share this article
Whether you're in business and dealing with vendors and employees or you're buying or selling companies, discretion can be a valuable commodity. A number of reasons exist for keeping things confidential as you work through processes or negotiate a deal, but you can't always rely on the f...

Whether you’re in business and dealing with vendors and employees or you’re buying or selling companies, discretion can be a valuable commodity. A number of reasons exist for keeping things confidential as you work through processes or negotiate a deal, but you can’t always rely on the fact that someone else will naturally understand the need to keep information between certain parties.

Reasons that someone might share information you deem sensitive or confidential in nature could include:

  • They don’t have the same sense of import regarding the information and simply didn’t realise it should have been confidential
  • They slip up and share the information by accident
  • They are tricked into sharing the information
  • They share data on purpose with a desire to hurt or hinder your business or agreement, or because they simply don’t care that you prefer the information remain confidential.

To keep any of this type of sharing from occurring, you might consider requiring a confidentiality agreement.

What is a confidentiality agreement?

A confidentiality agreement is a legal document or contract signed by all applicable parties. It’s also sometimes referred to as a non-disclosure agreement. The contract states that all parties to the agreement commit legally to hold the defined information confidential. That doesn’t mean the parties won’t use the information or even speak of it, but they agree to do so following the rules and requirements set out in the agreement.

Typically, a confidentiality agreement must define the data that is considered sensitive. The contract might spell out specifics about what data can’t be shared, such as the fact that the parties are entering into a business transaction and the details and price associated with that transaction. Most confidentiality agreements also give some overarching definitions of what can’t be shared. The contract might specify that no information related to a person’s job or company processes may be shared with entities that are not also employees or vendors of the company, for example.

It’s important to define any information you want to remain confidential within the contract. Failure to include it might mean the data isn’t protected by the agreement.

Who is covered under the agreement?

The contract defines which parties are covered under the agreement. Typically, the parties who sign the agreement are directly covered under the agreement. That means that if one party breaches the contract, by disclosing confidential information covered in the agreement, any of the other parties have legal recourse against the breaching party. In short, it usually means they can sue the person who shared the information or caused it to be shared. Legal recourse might also involve a way to get out of the contract.

When the parties signing the confidentiality agreement are business owners or representatives of the business, there may be some expectation that their respective staff will be privy to certain details. The agreement may require that staff or other necessary individuals all sign separate confidentiality agreements or that the parties to the original agreement take legal responsibility for any breech that occurs on their end.

What are the obligations of the parties covered under a confidentiality agreement?

The obligations of the parties are to use the information covered by the confidentiality agreement only in the ways that are allowed under the agreement. They also must take reasonable precautions to safeguard the confidentiality of the data.

For example, if you were negotiating with someone to buy their business, you would be able to use any information associated with that negotiation in activities that were directly related to buying the business. The seller might ask that you keep the price and due diligence information, such as the review of their accounts, confidential. You might have to share them with your broker, accountant or funding source to proceed with the purchase. You would not, however, be allowed to share that information with your social network or even future customers unless the agreement included such a provision or was expired.

For further information about this article, contact your nearest LINK Business Broking office at:

https://linkbusiness.co.nz/get-in-touch/

Tags

Related articles

Online seminar

How to buy a business

This practical seminar offers everything you need to start the journey of buying your own business from the global leaders in buying and selling businesses.

  • Buying process
  • Finance
  • Sale and purchasing agreements
  • Due diligence
  • Business valuation
  • Mistakes to avoid
Register today

Get in touch with LINK

SPEAK TO US
SEND A MESSAGE

FOLLOW US

Linkedin Facebook Instagram Youtube

Never miss an opportunity!

Set up your personalised email alerts today!

Browse by industry

  • Accommodation/Motel/Hotel
  • Automotive
  • Beauty/Health
  • Businesses with Real Estate
  • Dairies & Superettes
  • Education/Training
  • Food/Hospitality
  • Franchise
  • Home & Garden
  • Import/Export/Wholesale
  • Industrial Manufacturing
  • Leisure/Entertainment
  • Professional
  • Retail Food
  • Retail General
  • Rural
  • Services
  • Technology / Computer / IT
  • Tourism
  • Transport/Distribution

Browse by location

  • Auckland Region
    • Business for Sale Auckland
  • Bay of Plenty
    • Business for Sale Tauranga
  • Canterbury
    • Business for Sale Christchurch
  • Business for Sale Gisborne
  • Business for Sale Hawkes Bay
  • Business for Sale Manawatu / Whanganui
  • Business for Sale Northland
  • Otago
    • Business for Sale Dunedin
  • Business for Sale Southland
  • Business for Sale Taranaki
  • Waikato
    • Business for Sale Hamilton
  • Wellington Region
    • Business for Sale Wellington
  • Business for Sale West Coast
LINK Business Brokers New Zealand
© 2025 LINK International Group Ltd.
All LINK NZ offices are licensed REA08
  • Privacy Policy

Contact Us

Ready to unlock the true value of your business? Contact a LINK Corporate Broker today to schedule a confidential consultation.

Corporate Contact Form

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden

Confidential Conversation Popup Form

"*" indicates required fields

Get in touch for a
confidential conversation

Our LINK Business Brokers are able to provide advice and insights that will increase the value of your business. Simply fill out the form below or call 0800 546 528 for an obligation free, and 100% confidential chat.

Hidden
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.